Custom API Development for Companies That Need More Than Zapier
REST and GraphQL APIs, third-party integration, webhook architecture, and the documentation your engineering team will actually use. Built on Node, TypeScript, and PostgreSQL. Designed to survive a real consumer.
When you have outgrown the no-code layer
Zapier, Make, and Workato are great until they are not. A single failed webhook silently drops a customer record. A schema change at the vendor breaks the flow at 3am and your ops team finds out from a customer support ticket. The retries pile up. The execution costs climb past what a junior engineer would cost. Meanwhile your real integration logic — the part that actually maps your business rules onto a third party's data model — lives in twelve different zaps that no one understands.
Custom API development is what happens after that. A versioned, documented, monitored set of endpoints that your team owns. Webhooks that are idempotent, retried with exponential backoff, and audited. Integrations that survive vendor API changes because we pin versions and review changelogs. APIs that handle the long tail of edge cases the no-code layer was never designed for.
What we build
- REST APIs in Node and TypeScript with OpenAPI 3.1 specifications generated from the code
- GraphQL APIs with Apollo Server or GraphQL Yoga, schema-first or code-first
- Third-party integrations with Stripe, QuickBooks, HubSpot, Salesforce, Twilio, Plaid, Shopify, Apollo, Apify, and dozens more
- Webhook ingestion with signature verification, idempotency keys, retry queues, and an admin replay dashboard
- Authentication — OAuth 2 with PKCE, API keys with scoped permissions, JWT, mTLS, or session-based
- Rate limiting via token bucket with per-key, per-IP, and per-endpoint buckets
- Background jobs and queues on Redis or Postgres for long-running work, scheduled syncs, and retries
- API gateway, request signing, and audit logging suitable for a SOC 2 or HIPAA audit
- Developer portal — Swagger or Redoc, plus a Postman collection and example code snippets
- Versioning strategy — URL-based or header-based — and a deprecation playbook for consumers
Our methodology
API design starts with the contract, not the code. Discovery produces an OpenAPI 3.1 specification that the consumers can mock against before a single endpoint is built. From there we generate types for both server and client, build the implementation, and run contract tests on every commit. The documentation is not an afterthought — it is the source of truth that everything else is generated from.
Two-week discovery → contract design → phased build (4 to 12 weeks typical) → consumer onboarding with documentation and sandbox keys. You own the source code, the spec, the deployment, and the audit trail.
Tech & tools
Deployed on Vercel, AWS, Fly.io, or your own infrastructure. PostgreSQL is the source of truth — the same backbone we use for every custom CRM, web application, and SaaS platform we ship.
Reference builds
API and integration work shows up in every project we ship. Bridgepointe Painting runs on a custom Stripe + QuickBooks Online sync API that closed month-end from three days to thirty minutes. J5 Sales OS wires Apify, Apollo, Stripe, and QuickBooks behind a unified internal API. A contractor estimating engine exposes proposal generation through both an internal REST API and a partner-facing GraphQL endpoint.
Every API we ship survives the things that break integrations in practice — vendor API version changes, rate-limit storms, replay attacks, and the inevitable webhook that fires three times at once.
API development served from Macon, GA, with clients across Atlanta, New York, San Francisco, and the rest of the US.
Pricing
Fixed-fee per scope. Typical ranges:
- Single integration (Stripe ↔ QuickBooks, HubSpot ↔ internal DB): $8k – $18k
- REST or GraphQL API for an existing product: $15k – $40k
- Full developer-facing API with portal, OAuth, rate limiting, billing: $30k – $75k
- Webhook ingestion service with retry, replay, audit, and admin UI: $12k – $28k
- Discovery sprint with OpenAPI contract: $2,500 flat
30-day post-launch support included. Optional monthly retainer for continued feature work and integration additions.
What you get
- Full source code repository in your GitHub organization
- OpenAPI 3.1 specification and hosted developer documentation
- Postman or Insomnia collection plus example code in TypeScript, Python, and curl
- Production deployment with staging environment for integration testing
- 30-day post-launch support — debugging consumer issues, vendor API changes, hot patches
- Audit logs, rate-limit metrics, and an admin dashboard for replay and inspection
- Versioning and deprecation playbook so consumers know what is changing and when
FAQs
REST or GraphQL?
REST for public APIs, partner integrations, and CRUD-heavy services. GraphQL when you have one backend feeding multiple clients (web + mobile + admin) with overlapping but distinct data needs. We scope this on the first call based on who the consumers are.
Can you integrate us with Stripe, QuickBooks, HubSpot, Salesforce, Twilio, and the rest?
Yes. We have shipped production integrations with all of those plus Plaid, Shopify, NetSuite, Xero, Intercom, Slack, Google Workspace, Microsoft 365, Twilio, Apify, Apollo, and a long list of others. Webhook reliability and idempotency are the parts most teams get wrong, and we handle them by default.
How do you document the API?
OpenAPI 3.1 spec generated from the code, plus a hosted Swagger or Redoc UI, plus a Postman or Insomnia collection. Every endpoint includes request and response examples, error codes, and rate-limit headers. Your downstream consumers and AI assistants both ingest it correctly.
What about authentication, rate limiting, and security?
OAuth 2 with PKCE, API keys with scoped permissions, JWT, or mTLS depending on the audience. Rate limiting via token bucket with per-key and per-IP buckets. Logging, audit trail, and request signing built in. Every API we ship is designed to survive a security review.
Do we own the code?
Completely. You get the GitHub repository, the OpenAPI spec, the deployment configuration, and the documentation. There is no per-call fee, no platform tax, and no exit ransom.
API & stack reading
All postsBuilding Multi-Tenant SaaS on Postgres RLS
Row-level security patterns for isolating tenant data without separate databases.
Read postInternal Tools Platform Engineering Guide
Architectural patterns for ops dashboards, admin panels, and back-office UIs.
Read postNext.js + Stripe: The Complete Integration Guide
Server Actions, the Payment Element, webhook idempotency, and subscriptions.
Read post
Related services
Custom Stripe Integration
Production-grade Stripe APIs and webhook handling.
SaaS Platform Development
Full multi-tenant builds where APIs are the product.
Custom CRM Development
Data model and CRM behind the API surface.
Background reading on our approach to data ownership: the custom CRM development guide. To scope an API project, contact us directly.
API Development — Where We Serve
Georgia-based engineering team, working with clients across 14 US metros. API design and integration work runs remotely; in-person reviews available in Atlanta and the Southeast.
Ready to ship an API that holds up under load.
Call William Beltz directly at (770) 652-1282 or book a 20-minute scope call. Founder-led from contract design through consumer onboarding.