Custom Business Software

Every business has at least one process held together by spreadsheets, emails, and a person who remembers how it works. We replace that — carefully — with an application that does the job in one place.

Recent builds include a CRM and lead-management platform with Apify-driven Google Maps scraping and Gmail sync, a contractor estimating and proposal system with e-signature flow, a musician booking and royalty tracker, a motorcycle shop work order and inventory system, and a trading-firm operations dashboard wired into live P&L.

The pattern is the same every time: start with the messy real-world process, model it honestly in the database, then build the interface that a non-technical user can run on a Tuesday morning without calling anyone.

Owners and operators of businesses doing roughly $500K to $50M in annual revenue who have outgrown spreadsheets and QuickBooks-plus-email but can't find a vertical SaaS that fits. The telltale signs:

• You've tried two or three off-the-shelf tools and ended up exporting data from all of them into a master Google Sheet.
• Onboarding a new employee takes a week because the process lives in your head.
• You have a clear competitive edge in how you operate, and forcing your team into a generic CRM would cost you that edge.
• You want to own your software rather than pay per seat forever.

First call is a working session, not a sales pitch. We map the workflow on a whiteboard, identify the one or two painful bottlenecks, and scope a first version that tackles those specifically. If you don't need the full system in week one, we don't build it in week one.

Build cycle runs in two-week slices. You see something working by week three, and every slice after adds a piece you can demo to your team. We deploy to staging early so you're testing against real data, not mock fixtures.

Data imports, auth, role-based permissions, and audit logs are standard from day one. So is a real TypeScript schema on both ends — no loose JSON bags that turn into tech debt six months in.